Why the shampoo is the most important service on the menu
Where the magic happens
The shampoo bowl is probably the most overlooked place in the shop. That’s why the most successful shops have a well-kept shampoo area.
I mean think about it. Would you feel comfortable sitting in a sink that looks like it hasn’t been cleaned in a while. Hair balls in the sink stopper, color on the side of the bowl, and maybe even leftover lunch from Paula who washed her Tupperware leaving behind mac elbows. YUCK!
The shampoo bowl should be clean, comfortable, relaxing, and attractive! The shampoo is where I began to build a name for myself and started to pick up customers. With this review I want to give you insight on why the shampoo is the most important service of all services!
Cleanliness is next to Godliness
At least that’s what people believe! When your bowl is clean you have a started your journey with trust between customer and stylist. To ensure your sink is clean an EPA registered cleaner that kills all bacteria, and viruses should be used household bleach will work just well!
I’m sure you know how to disinfect but you can read the steps here in case you need a refresher. Color is also a big hazard if you aren’t wiping down sinks and chairs you may run the risk of a mistakenly dropped blob of color to come in contact w/ a persons skin or clothes, especially your customers. With a clean shampoo bowl your customer can now relax for what is about to take place.
You want cooperation
It’s hard to sit sill when you can’t get comfortable. The bowl is jamming you in the back of your ear, the chair doesn’t lean back properly so your neck is in suspension, hanging with no support. The chair is so hard one of your cheeks get numb you can’t help but to readjust to the other cheek just to find out that one has gone numb too.
Can a proper wash take place under those conditions? Water temperature plays a big role in client comfort, and should be the focus at this point. Too hot and you may have a lawsuit on your hands, Too cold and your customer will hit the roof!!
This can be avoided by checking with your inner wrist and maintain contact with the water using the back of your hand throughout the service. Any change in temperature and you will be able to act swift to adjust the setting.
With comfort set in place you can move on to the actual service, but before doing so there must be a few more steps to take. This where you ask how they would like the temp of the water using a soft stream of water testing it on the clients scalp until you get an OK! Ask your guest what type of scrub would they like. Soft/ hard pressure, vigorous scrub or light massage.
Making it your business to keep your client as comfortable as a G-5 flying at high altitudes! No I have never flown in a G-5.
They lead you follow
This is where you keep quiet and let your guest decide if they want to talk or just relax and get a scrub. For some they may just need some silence to unwind after a long day with the kids, at work, or just need to be pampered. Others not so much, they like to come in and have their gossip session of the month.
This is totally OK as long as the religion, and politics are kept unspoken. There is nothing worse than yapping off at the mouth while someone is just trying to have some “me time”! It’s just as bad when someone tries to engage in conversation, and get nothing in reply but dryers, running water, and the television.
Hold a conversation at least by acknowledging with eye contact so they know your listening. This is where your customer gets all of your attention to open the doors for your timed sales pitch.
Attraction peeks curiosity
Why do you think the most attractive person is always popular? My guess would be “we all love shiny objects” If it has the most lights we usually buy it and if it sparkles the best we just have to have it.
A nice setting can put in place to begin your sales pitch. What am I pitching you ask? Your products that you will be using of course! This is where your selling points begin. Educate your client on what you’re using, how to use it, and how much it can be purchased for at the front desk at checkout.
You will also be introducing the products you plan to use during the service. Let them smell the product, and bring out the benefits to the product. With this you are selling the product, setting up a sale either then, or later once they fully realize the value.
Don’t bring out the benefits of the product and you are leaving them to make a choice alone. While disclosing the benefits you bring the value to light, and here is where you begin to build a passive income along with a reputation of being a hair care specialist. Which will lead to bigger tips leading to referrals which leads to a higher income.
That is the goal isn’t it?
Close the deal
All of that means nothing if you lose focus on your customer and forget to meet their needs. We have to remain focused on the person in our chair. Make conversation where there is one to be made, have a proper consultation to meet your customers needs to the best of your ability. Notice the word needs and not wants.
You are the professional and all options should be finalized by you. Your retail prescriptions are to be made at the end of the sale with a recommendation to purchase for optimal results. Don’t force your customers to buy simply suggest a routine with the products they need for home maintenance.
This is why the shampoo can increase sales while beefing up your reputation as a great stylist. Remember to clean your bowls, make your area comfortable, Relax your guest, and make your sink area attractive with products, posters, and a shiny sink!
Below I posted the steps to a satisfying shampoo!
Steps to a satisfying shampoo
!. Clean and disinfect bowl.
2. Drape customer with a towel around neck and have consultation.
3. Brush clients hair vigorously from roots to ends to loosen up dirt, and distribute hair oils evenly throughout the strand.
4. Seat customer at bowl ensuring the cape is behind the chair and not in the sink.
5. Turn on sink and choose the correct temperature to clients liking.
6. Wet hair thoroughly.
7. Apply quarter sized product to the hair and work lather with a vigorous scrub using you finger tips and palms.
8. Lifting the head with one hand wash the nape of the neck
9. Guide clients head back in sink gently
10. Rinse and repeat
11. Second wash is a methodical approach using relaxed rhythms to release the scalp of dirt, debris, and oils.
12. Rinse and towel blot not completely drying the hair.
13. Your conditioner will be chosen depending on what the consultation revealed.
14. Rinse the product out of the hair and towel wrap the hair into a turban.
15. Clean sink out of any product, and hair
If done properly your client should get up dry out of the sink, and if it’s done professionally you will have just made someone a very satisfied customer. Boosting your average ticket price, building trust all while keeping your customers happy is why the shampoo is the most important service on the menu.
This review of services was bought to you by Sophisticated grooming endorsed by Shannon kamal with no correlation to any company except the author of review.